Hello, I'm
James
Beachen
10+ years building digital growth engines across paid advertising, web development, creative design, and data analytics. I turn complex digital ecosystems into measurable results.
About
A decade of digital growth. Built from scratch.
I'm a digital marketing professional with over 10 years of hands-on experience spanning paid advertising, front-end development, SEO, creative design, and data analytics. I've worked across industries from automotive to retail energy, financial services to e-commerce — always focused on building digital ecosystems that actually convert.
I bring an entrepreneurial mindset to everything I do. Whether it's architecting a custom tracking solution in Google Tag Manager, building a Shopify store from the ground up, or developing automated reporting dashboards in Looker Studio — I connect the dots between strategy, technology, and measurable results.
Currently based in Wellington, New Zealand, and always open to ambitious projects and collaborations.
Currently
Not currently working — I'm focused on recovering from a severe chronic injury that has me largely bedridden, with no set timeline for return. In the meantime, I'm channelling the energy I do have into healing and into creative projects like this site, built from wherever I am.
Skills
Expertise across the full digital stack
Tools & Platforms
Projects
Selected work & builds
A mix of professional work, startups and personal projects — from digital builds to hands-on restorations.
Experience
10+ years of industry experience
- —Managed paid advertising across Google and Meta to drive traffic and lead conversions aligned with brand-specific quarterly budgets.
- —Designed, developed, and managed the Ducati Adelaide online store on Shopify — handling front-end development, inventory, ad tracking, and promotions.
- —Implemented custom Google Tag Manager solutions tracking online enquiries dynamically for brand-specific remarketing.
- —Built integrated reporting across advertising, website, social media, and business profile channels in one unified dashboard.
- —Developed and maintained an automated vehicle listing feed for Google & Meta Vehicle Inventory Ads.
- —Created an internal automated order request system to streamline operational workflows.
- —Implemented and managed digital advertising and analytics strategies for a national retail chain across 170+ stores.
- —Drove digital transformation projects aligned with broader Viva Energy Retail goals.
- —Built and maintained analytics infrastructure for performance tracking and optimisation.
- —Provided professional, efficient and proactive SEO campaigns for clients.
- —Briefed clients to gain an in-depth understanding of their business operations and internal processes for SEO projects.
- —Optimised team processes for SEO campaign creation and management.
- —Trained new staff and developed structured, effective onboarding procedures.
- —Managed the development of professional, lead-generating websites from concept design through to implementation.
- —Coordinated with the design, implementation, copy and search teams throughout development up to final delivery.
- —Used knowledge of website design and development to ensure projects utilised best design practices.
Earlier Roles
Freelance Music Producer
Fiverr · Online
Sep 2014 – Jun 2021
Marketing & Promotions Coordinator
Spectrum Education · Wellington, New Zealand
Aug 2020 – Feb 2021
Marketing Technician
GoCloud · Wellington, New Zealand
Aug 2020 – Dec 2020
Digital Marketing Assistant
RefillNZ · Wellington, New Zealand
Jan 2020 – Sep 2020