James
Beachen
10+ years navigating digital ecosystems. Paid advertising, web development, data analytics, and creative strategy — all in one orbit.
About
A decade of digital growth. Built from scratch.
I'm a digital marketing professional with over 10 years of hands-on experience spanning paid advertising, front-end development, SEO, creative design, and data analytics. I've worked across industries from automotive to retail energy, financial services to e-commerce — always focused on building digital ecosystems that actually convert.
I bring an entrepreneurial mindset to everything I do. Whether it's architecting a custom tracking solution in Google Tag Manager, building a Shopify store from the ground up, or developing automated reporting dashboards in Looker Studio — I connect the dots between strategy, technology, and measurable results.
Currently based in Wellington, New Zealand, and always open to ambitious projects and collaborations.
Currently
Marketing Executive — Digital & Social at Solitaire Automotive Group, managing paid advertising, web development and integrated digital performance across multiple automotive brands.
Skills
Expertise across the full digital stack
Tools & Platforms
Experience
10+ years of industry experience
- —Managing paid advertising across Google and Meta to drive traffic and lead conversions aligned with brand-specific quarterly budgets.
- —Designed, developed, and managed the Ducati Adelaide online store on Shopify — handling front-end development, inventory, ad tracking, and promotions.
- —Implemented custom Google Tag Manager solutions tracking online enquiries dynamically for brand-specific remarketing.
- —Built integrated reporting across advertising, website, social media, and business profile channels in one unified dashboard.
- —Developed and maintained an automated vehicle listing feed for Google & Meta Vehicle Inventory Ads.
- —Created an internal automated order request system to streamline operational workflows.
- —Implementing and managing digital advertising and analytics strategies for a national retail chain across 170+ stores.
- —Driving digital transformation projects aligned with broader Viva Energy Retail goals.
- —Building and maintaining analytics infrastructure for performance tracking and optimisation.
- —Founded and operate a boutique digital marketing consultancy delivering paid advertising, web development, and analytics services.
- —Clients include automotive groups, retail chains, financial services, and e-commerce brands.
- —Hands-on management of Google Ads, Meta, and programmatic campaigns with full analytics integration.
- —Led digital marketing across paid search, SEO, social media, and email marketing for a national franchise network.
- —Managed multi-channel campaign strategy, tracking and attribution modelling.
- —Reported on digital performance metrics to senior stakeholders and franchise partners.
- —Coordinated digital advertising campaigns across the Kia dealer network.
- —Managed Google Ads, social media advertising, and SEO across dealer websites.
- —Developed reporting frameworks and campaign performance analysis.