Ducati Adelaide
A Shopify storefront and custom back-end, built from the ground up.
Designed, developed and managed the Ducati Adelaide online store on Shopify — handling everything from the front-end build to custom integrations for stock management, ad tracking and marketing.
Key features
Custom storefront
A bespoke Shopify theme built to match the brand and convert browsers into buyers.
Stock automation
Custom integrations around inventory and stock management to keep the store accurate.
Tracking & remarketing
Google Tag Manager setups capturing enquiries dynamically for brand-specific remarketing.
Vehicle inventory ads
An automated listing feed powering Google & Meta Vehicle Inventory Ads.
During my time at Solitaire Automotive Group I designed, built and ran the Ducati Adelaide online store end to end — from the Shopify front-end through to the custom back-end plumbing that kept it all running.
Beyond the storefront
The visible store was only half the work. Behind it sat custom integrations for inventory and stock management, conversion tracking, and an automated vehicle listing feed driving paid advertising across Google and Meta.
Like what you see?
Whether it’s a build, a brand, or just a chat about an idea — I’m always open to interesting projects.
Get in touch